The birthday gift that fits in a bag and actually lands well. Strong for children's boutiques, toy shops, stationery stores, and gift shops, any retailer whose customer is buying for a kid between 4 and 10. Play dates, party favors, and last-minute birthday gifts are the core purchase triggers.
Retails at $25, wholesale at $12.50. Clean keystone margin with strong impulse and add-on purchase potential. Low price point drives multiple-unit purchases. An easy grab at the register or in a gifting display.
Why It Sells
$25 retail is an easy yes. Low enough for impulse, high enough for a real gift
Postcard format is unique on the shelf. It stands out against standard coloring kits
Dry palette removes all mess anxiety, which matters to parents and gift-givers
Six distinct characters give it strong perceived value for the price
Compact footprint makes it easy to merchandise in tight gifting spaces
Display Note:
Counter and impulse-friendly at 7×5×1 in. Works in kids' creative, stationery, birthday gift, and party favor sections. Strong year-round with holiday and back-to-school lift. Easy to stack, easy to face, easy to reorder.
What's Included
-6 watercolor postcard outlines (5×7")
-1 wooden brush
-1 dry watercolor palette
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